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Ioniq 5 N

Hyundai
We crafted a soundtrack consisting of uplifting string melodies and retro synth pulses. Representing the elegance and strength of the first ever electric Hyundai N vehicle: the IONIQ 5 N. Never Just Drive. This film won the "Best Sound" award at the International Motor Film Awards.
All work done in-house at Source Sound Inc.
Client

Hyundai

Production

Black Corridor

Director

Nikolas Meyberg

Music

by RAVEN

Sound Design and Mix

Source Sound Inc.

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Performance Film

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Dive deeper into our sound
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The Challenge

Make progress feel extraordinary

The IONIQ 5 N called for music that could express both elegance and raw power. A score with the scale of a cinematic adventure and the excitement of discovering something new.

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The feeling needed to be uplifting, full of wonder and grand. Retro-futuristic sounds gave us a way to connect the music to the outspoken design of the car.

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The soundtrack also needed to share the screen with powerful sound design. Creating scale meant choosing where the music should expand and where it should leave space.

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The approach

A future you can feel

We built the score around a combination of orchestral writing and retro analog synthesis.

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A huge orchestral orchestral sound brings emotion, lift and a sense of amazement. Synth pulses give the music movement and a much needed retro-futuristic character. Together, they create a sound that feels expansive and forward-looking, with a nostalgia that draws the listener in.

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The arrangement makes space for the sound design throughout, allowing musical energy and physical impact to work together.

Character

Bring nostalgia, texture and momentum through analog synths, giving the score its retro-futuristic identity.

Wonder

Use uplifting melodies and expansive orchestral sounds to make each moment feel grand.

Space

Leave room around key moments so the sound design can play clearly and give the car its physical presence.

Retro Analog Synthesizers
https://byraven.b-cdn.net/Case%20studies/1.%20Ioniq%205N%20-%20Analog%20Synths.mp3
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A huge orchestral sound
https://byraven.b-cdn.net/Case%20studies/1.%20Ioniq%205N%20-%20Huge%20Orchestra.mp3
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The execution

Blending two worlds

Retro synth pulses establish the score’s movement, creating a rhythmic thread for the orchestral writing to grow around. Uplifting string melodies open that sound into something grander. The blend allows the music to carry both an intimate sense of discovery and the scale of a cinematic performance film.

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Throughout the arrangement, changes in density give the sound design room to come forward. Musical phrases build anticipation, open space around key actions and return with renewed energy. That exchange shapes the listening experience. The score carries the wonder and emotion, while the sound design grounds the film in the force of the car’s performance.

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epic nostalgia
https://byraven.b-cdn.net/Case%20studies/3.%20Ioniq%205N%20-%20Combined.mp3
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The reach

Online Impressions

500k+